The UK’s aging population is reshaping the workforce, and employers are stepping up to meet this growing challenge. With nearly 25% of employees balancing work with caregiving responsibilities, the pressure on businesses to provide meaningful support is greater than ever. Innovative companies are recognising that eldercare isn’t just a personal issue—it’s a workplace issue too.
The New Frontier of Employee Benefits
Forward-thinking employers are integrating eldercare into their benefits packages, and for good reason. Caregiving responsibilities cost UK businesses billions each year in lost productivity and absenteeism. Offering employee benefits like Homeshare—a service matching older adults with vetted companions who provide support and companionship—can significantly alleviate these challenges.
Homeshare provides a unique advantage: it keeps aging relatives safe, connected, and independent in their own homes while giving employees peace of mind. For caregivers, this means fewer distractions and a greater ability to focus at work. For businesses, it translates to higher employee satisfaction and reduced turnover. The scheme is easy to implement with Two Generations managing all aspects of the scheme, from launch materials, checks and safeguards, and tailored account management every step of the way.
Leading by Example
Some UK companies are already embracing eldercare benefits as a cornerstone of their employee support strategies. These organisations are providing flexible working arrangements, caregiver-specific resources, and innovative solutions like Homeshare to ease the burden on their staff.
By taking proactive steps, these employers are creating a workplace culture that values and supports caregivers. It’s not only the right thing to do but also a strategic move to attract and retain top talent in a competitive market.
A Call to Action for Employers
The aging population is a challenge we all share, but it’s also an opportunity for businesses to lead with compassion and innovation. Offering eldercare solutions like Homeshare shows employees that their well-being matters and it also helps them meet their DEI and ESG requirements.
Discover how Two Generations can help your organisation support caregiving employees while improving productivity and retention. Call now on 03333 44 7738.